It makes sense that salespeople, including property and land, are on the same path as the business sector!
Here are three ideas to get more sales in real estate.
1. Deep and thoughtful involvement
Engage in more profound quality talks at the very first point of customer engagement.
The time to learn a depth of understanding of your customers is not when you are trying to close.
It would help if you took action sooner, and the earnings will more readily follow.
2. The power of personalisation
Just as location is extremely important, understanding another human being is just as powerful.
This does not mean you should stop using technology and automation.
All of us know it is far more efficient to capture data automatically using technology. We all know that we can send out batch emails that sound personal but are really automated.
However, there’s nothing private or authentic about that strategy.
Like the handprints in old cavemen homes, most of us discern and appreciate more greatly any signs of conscious human touch and effort.
3. Tell stories
Adjust your digital strategy to tell better stories.
Everybody is advertising themselves with videos and photos of their properties saying that it’s the best this and that. How many of us honestly believe it when someone says they have the “best” of something?
Remember: civilisations have passed down valuable lessons through stories and tales over many generations.
Do not just make an exceptional video of the house.
Bring the house to life and tell an ear-catching narrative, tell the story of the community and a broader context beyond its brick walls or garden alone.